Google Ads & AI Advertising

Google Ads Agency for AI-Optimised Advertising

We manage Google Ads, Meta (Facebook and Instagram) and LinkedIn campaigns using the platforms' own AI — such as Performance Max and Advantage+ — guided by accurate conversion tracking and offline lead data from your CRM. The goal is a lower cost per qualified lead, not more clicks.

Problems we solve

Paying for the wrong clicks

Job seekers, students and irrelevant searches eat the budget.

Broken tracking

Without accurate conversions, platform AI optimises for the wrong thing.

Leads that never answer

Form leads go cold because nobody responds quickly.

No idea what works

Reports show impressions and clicks, not enquiries and sales.

What you get

What we deliver

A fixed-scope proposal lists every deliverable, the timeline and any third-party costs before work starts.

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  • Account audit and conversion tracking fix (GA4, tags, enhanced conversions)
  • Campaign structure, keywords, negative keywords and audiences
  • Ad copy and creative testing
  • Landing pages built for conversion
  • Offline conversion import of qualified leads from your CRM
  • Instant WhatsApp follow-up for new leads
  • Weekly optimisation and a monthly results review
How it works

How we deliver Google Ads & AI Advertising

  1. Audit and track

    Fix tracking first so every lead is measured.

  2. Launch focused campaigns

    Start with the highest-intent searches and audiences.

  3. Feed back quality

    Send qualified-lead data back so the platform AI learns.

  4. Scale what works

    Shift budget to campaigns with the best cost per qualified lead.

Where it helps

Typical scenarios, described as examples of the approach — not client results.

Example use case

Real estate launches

Lead ads with instant WhatsApp qualification and site-visit booking.

Example use case

Coaching admissions

Seasonal search and Meta campaigns with automated nurture.

Example use case

B2B services

Search campaigns for high-intent service keywords, with negatives for job searches.

Frequently asked questions

How much should we spend on Google Ads?

It depends on your market and goals. We recommend a test budget first, measured on cost per qualified lead, before scaling. Ad spend is paid directly to Google or Meta and is separate from management fees.

What is Performance Max?

Performance Max is a Google Ads campaign type that uses Google's AI to show ads across Search, YouTube, Display, Discover, Gmail and Maps, optimising toward the conversions you define.

Do you manage Meta (Facebook and Instagram) ads too?

Yes — Google, Meta and LinkedIn, chosen based on where your buyers are.

Can you guarantee a return on ad spend?

No honest agency can guarantee ROAS. We commit to accurate tracking, disciplined testing and clear reporting on cost per qualified lead.

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